The Athletics Advantage

Twelve Drivers of Institutional Significance

A complimentary live webinar with Matt Rogers

Thursday, September 3, 2026
10:00 a.m. or 2:00 p.m. Central Time
The same live webinar will be presented at both times.

Athletics Can Be a Strategic Asset

Healthy athletic departments do more than produce successful teams.

They can strengthen enrollment, retention, student experience, campus culture, leadership development, alumni engagement, advancement, community relationships, and institutional reputation.

During this complimentary webinar, Matt Rogers will introduce The Athletics Advantage: Twelve Drivers of Institutional Significance, a practical framework for evaluating how effectively athletics contributes to the broader institution.

What You Will Explore

The Athletics Advantage framework is organized around four strategic pillars:

Leadership

Coach development, executive function, and organizational alignment

Student Success

Student success, student-athlete experience, and mental wellness and belonging

Strategic Growth

Strategic recruiting, enrollment partnership, and brand and storytelling

Institutional Impact

Campus and community engagement, advancement and external relations, and competitive excellence

Attendees will use the framework to identify strengths, gaps, and opportunities for greater alignment and impact.

Coaching Coaches, Not Simply Evaluating Them

Coaches are expected to recruit, lead, communicate, manage people, build culture, support student-athletes, and deliver results.

Yet many are evaluated more often than they are intentionally developed.

Matt will share practical ways athletic directors and campus leaders can support coaches through stronger systems for:

Executive Function and Organization

Planning and Priority Management

Communication

Accountability

Leadership Development

Shared Expectations

The goal is to reduce operational chaos, strengthen leadership, and create healthier environments for coaches and student-athletes.

Who Should Attend?

This webinar is designed for:

College and university presidents

Vice presidents

Athletic directors

Enrollment and admissions leaders

Student affairs professionals

Coaches and athletic department staff

Other campus leaders interested in athletics and institutional growth

Webinar Format

The session will include a 30- to 40-minute presentation followed by approximately 20 minutes of live Q&A.

Attendees will leave with:

A framework for evaluating athletic department health

Practical ideas for developing and supporting coaches

Stronger connections between athletics and institutional priorities

Clear questions to guide future planning and leadership conversations

About Matt Rogers

Matt Rogers is a former college head coach, athletic administrator, national recruiting expert, author, podcast host, and leadership consultant.

He has helped more than 4,000 student-athletes navigate the college recruiting process and has worked with colleges and athletic departments across the country.

Matt is passionate about helping athletic departments become healthier places to work and healthier environments for student-athletes.

Learn More About Matt

Choose Your Session

Thursday, September 3, 2026
10:00 a.m. or 2:00 p.m. CMT

The same live webinar will be offered at both times. Registration is complimentary.

Healthy coaches build healthier teams. Healthier athletic departments build stronger institutions.